Ecommerce Advertising Agency That Scales Revenue, Not Just Traffic
Multi-channel paid advertising strategies for Shopify and DTC brands — engineered around ROAS, customer acquisition cost, and sustainable revenue growth.
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Our team will analyze your current ad spend and identify untapped growth opportunities.
Brands Scaled
Annual Ad Spend Managed
Average ROAS Improvement
Client Retention Rate
Ecommerce advertising in 2024-2025 is both more powerful and more complex than at any previous point. The combination of Google Shopping, Meta's social commerce tools, TikTok's explosive growth, and emerging channels like CTV and programmatic gives brands more ways to reach buyers than ever before. But the same complexity that creates opportunity also creates risk: spreading budget too thin across channels, poor attribution leading to bad decisions, and creative fatigue leaving significant ROAS on the table. Woofer Digital specializes in ecommerce advertising strategy and execution for Shopify, WooCommerce, and custom-built DTC brands — from brands doing $500K/year in revenue to brands scaling past $50M. Our approach is systematic, data-driven, and built around the profitability metrics that actually matter: ROAS, CAC, LTV, and contribution margin.
Ecommerce Advertising Channels We Manage
We manage a complete multi-channel paid advertising ecosystem optimized for ecommerce conversion and ROAS.
Google Shopping Campaigns
Google Shopping is the highest-ROI advertising channel for most ecommerce brands — capturing buyers who are actively searching with purchase intent. We manage Shopping campaigns with expert product feed optimization, bid strategies segmented by margin and category, and Performance Max campaigns with properly structured asset groups and audience signals. Our Shopping campaigns consistently achieve 5x-10x ROAS for ecommerce clients across apparel, beauty, home goods, electronics, sporting goods, and pet categories.
Meta Ecommerce Campaigns
Facebook and Instagram advertising drives top-funnel discovery for products that benefit from visual presentation and social validation. We build full-funnel Meta strategies: broad-targeting prospecting campaigns to find new customers, mid-funnel collection and video ads for consideration, and dynamic product ads for retargeting cart abandoners and site visitors. The combination of strong prospecting creative and tight retargeting infrastructure is what separates 2x ROAS from 6x ROAS on Meta.
TikTok Ecommerce Advertising
TikTok has become a genuine commerce platform for brands in fashion, beauty, lifestyle, food & beverage, and fitness. We develop native-style TikTok content that drives product discovery and purchase intent, with Spark Ads amplifying the best organic content and In-Feed ads driving directly to product pages. For brands with the right products and demographics, TikTok delivers lower CPMs and higher new customer acquisition than any other platform.
Amazon PPC
For brands selling on Amazon, Amazon PPC (Sponsored Products, Sponsored Brands, and Sponsored Display) is essential for visibility and growth. We manage Amazon advertising alongside external traffic channels, building coordinated strategies that maximize Amazon organic rank while efficiently using Amazon ad spend.
Ecommerce Retargeting
Retargeting is the highest-ROAS activity in ecommerce advertising — reaching users who have already demonstrated interest in your products. We build comprehensive retargeting programs: cart abandonment recovery (often 10x+ ROAS), product page visitor retargeting, past purchaser retention sequences, and win-back campaigns for lapsed customers. Retargeting programs we manage regularly recover 15-25% of abandoned cart revenue.
The Ecommerce Advertising Stack: Getting the Foundation Right
Before scaling ad spend, we ensure the foundational elements of your ecommerce advertising infrastructure are in place. This is where most brands leave money on the table.
Tracking & Attribution: Accurate conversion tracking is non-negotiable. We implement server-side tracking, Google Analytics 4 with enhanced ecommerce, Meta Conversions API, and a unified attribution model so you always know which channels and campaigns are actually driving revenue.
Product Feed Optimization: For Google Shopping, Amazon, and dynamic Meta ads, a well-optimized product feed is the foundation of performance. We audit and optimize title structure, product descriptions, image quality, GTIN compliance, and category mapping to maximize product visibility and click-through rates.
Landing Page & UX Audit: Even the best-targeted ads fail if they send traffic to a poor-performing product page or checkout. We audit key landing pages for conversion optimization opportunities and work with your team to implement improvements that lift conversion rates across all traffic sources.
Ecommerce Advertising Strategy by Revenue Stage
The right ecommerce advertising strategy evolves as your brand grows. We tailor our approach to your current revenue level and growth objectives.
- Early Stage ($0-$500K): Focus on 1-2 primary channels (typically Google Shopping + Meta), establish accurate tracking, find product-market fit with creative testing, and build the retargeting foundation. Goal: reach consistent positive ROAS.
- Growth Stage ($500K-$5M): Scale the primary channels, add a third channel (TikTok or YouTube), implement advanced segmentation, optimize LTV through retention campaigns, and begin testing international markets. Goal: grow revenue 50-100%+ per year.
- Scale Stage ($5M+): Full multi-channel management, sophisticated attribution modeling, aggressive creative testing velocity, CTV for brand building, and channel diversification. Goal: maintain efficiency while maximizing growth velocity.
Ecommerce Advertising Analytics & Reporting
Our ecommerce reporting covers the metrics that actually matter for business health — not just campaign metrics that look good in a dashboard.
We report on blended ROAS (across all channels), new customer acquisition rate, customer acquisition cost, repeat purchase rate, LTV by acquisition channel, and contribution margin by channel and campaign. This full-picture reporting enables smart allocation decisions across your entire marketing mix, not just within paid advertising.
How We Work
A Proven Process for Predictable Growth
Every Woofer Digital engagement follows our battle-tested four-phase framework, designed to maximize ROAS from day one and compound results over time.
Discovery & Audit
We deep-dive into your business, audience, competitors, and existing ad accounts. Every engagement starts with a comprehensive performance audit to uncover hidden inefficiencies and untapped opportunities.
Strategy & Media Planning
Our strategists build a custom media plan tailored to your goals, budget, and target audience. We map out the full funnel — from awareness through conversion — and select the exact channels and placements to deliver maximum ROI.
Launch & Optimize
We execute with precision, setting up campaigns with best-in-class structure, tracking, and creative. From day one, our team monitors performance daily and optimizes continuously — adjusting bids, audiences, creatives, and placements in real time.
Report & Scale
Transparent reporting delivered weekly and monthly with the metrics that matter. As performance data accumulates, we scale what's working, cut what isn't, and reinvest budget into the highest-returning channels and campaigns.
Ready to Scale Your Paid Media Performance?
Get a free, no-obligation media audit from our team of certified performance marketing specialists.
Or call us directly: [PHONE]
Client Results
What Our Clients Say
“We've worked with three other agencies before Woofer Digital. None of them came close to the ROI we've seen. Our Facebook and Instagram ROAS went from 1.8x to 6.2x in five months.”
James Kowalski
CEO, Apex Fitness Gear
“Incredible TikTok results. We launched a new product line and Woofer Digital's TikTok strategy drove $800K in sales in the first 30 days — at a 4.5x ROAS. We're now scaling aggressively.”
Tyler Brooks
Founder, LifeStyle Apparel Co.
“We scaled our Shopify store from $200K to $1.8M in annual revenue in one year. Woofer Digital's Meta and Google strategy was the primary growth driver. Exceptional team.”
Chloe Nguyen
Co-Founder, Luxe Beauty Studio
Proven Results
Real Brands, Real Growth
Apex Fitness Gear
Apex Fitness Gear, a direct-to-consumer fitness equipment brand, was generating a 1.8x ROAS on Meta despite having strong products and a 4.2-star review average. Their creative was stale, their audience targeting was too broad, and they had no retargeting infrastructure in place.
6.2x
Meta ROAS
+244%
Revenue from Paid Social
Luxe Beauty Studio
Luxe Beauty Studio was a promising Shopify beauty brand stuck at $200K annual revenue. They had strong organic sales and good reviews, but couldn't crack the paid advertising code to scale beyond word-of-mouth.
$1.8M
Annual Revenue
7.2x
Google Shopping ROAS
FAQ
Frequently Asked Questions
Related Services
Industries We Serve
Ready to Scale Your Paid Media Performance?
Get a free, no-obligation media audit from our team of certified performance marketing specialists.
Or call us directly: [PHONE]