Connected TV Advertising That Reaches Cord-Cutters with Precision
Measurable CTV and OTT campaigns on Hulu, Roku, Peacock, Paramount+, and 40+ premium streaming platforms — with the targeting precision digital was always supposed to deliver.
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Brands Scaled
Annual Ad Spend Managed
Average ROAS Improvement
Client Retention Rate
Connected TV advertising is the most significant shift in media buying since the rise of social media. With over 100 million cord-cutters in the United States — a number growing by millions each year — traditional linear TV advertising is reaching fewer and fewer target consumers, while CTV advertising reaches precisely the households brands care about most. CTV combines the emotional power of television advertising with the targeting precision of digital: you can reach specific demographic, behavioral, and geographic audience segments across premium streaming content, with frequency capping, attribution reporting, and real-time optimization. Woofer Digital manages CTV campaigns across all major streaming platforms, helping brands reach their audiences in the moments of highest engagement — leaned back, watching on the big screen.
CTV & OTT Platforms We Advertise On
We access premium streaming inventory across the full landscape of U.S. connected TV platforms:
Hulu Advertising
Hulu reaches 50+ million subscribers and is one of the most coveted CTV advertising environments — premium content, highly engaged viewers, and strong brand safety controls. We manage Hulu campaigns through both direct Hulu Select buys and programmatic CTV access, with targeting by demographics, interests, viewing history, and geographic location.
Roku Advertising
Roku is the largest smart TV operating system in the U.S., with 80+ million active accounts. The Roku OneView platform provides access to Roku's owned-and-operated channels plus thousands of third-party streaming apps, with industry-leading attribution capabilities that tie CTV exposure to online and offline conversions.
Peacock, Paramount+, and FAST Channels
NBCUniversal's Peacock, Paramount+, Tubi, Pluto TV, and the growing ecosystem of Free Ad-Supported Streaming TV (FAST) channels provide additional reach at competitive CPMs. We access this inventory programmatically and through direct channel partnerships, with rigorous content adjacency controls.
Amazon Fire TV & Prime Video
Amazon's streaming advertising products — including Prime Video Ads and Fire TV app inventory — combine the scale of Amazon's audience with the targeting power of Amazon's first-party purchase intent data. For retail and consumer brands, Amazon CTV provides unparalleled audience quality.
CTV Advertising Targeting Capabilities
The targeting capabilities available through modern CTV advertising go far beyond what linear TV has ever offered. We can target CTV ads using:
- Demographic Targeting: Age, gender, household income, education level, and household composition.
- Geographic Targeting: National, DMA, state, ZIP code, and even household-level targeting using IP-based identification.
- Behavioral & Interest Segments: Third-party audience data covering purchase behavior, category interests, life events, and more.
- First-Party Data: Your customer lists and CRM data can be matched to CTV households for targeting, suppression, or sequential messaging.
- Lookalike Audiences: Model new audiences based on the characteristics of your best customers.
- Competitive Conquesting: Target households that have shown interest in competing brands or services.
CTV Attribution: Measuring the Impact of Streaming Ads
One of the most significant advantages of CTV advertising over linear TV is the ability to measure actual business impact — not just reach and frequency estimates. CTV attribution capabilities include:
Website Visit Attribution: Measure website visits driven by CTV ad exposure using household IP matching and deterministic cross-device linking.
Foot Traffic Attribution: For brick-and-mortar businesses, measure physical store visits from viewers who saw your CTV ads.
Search Lift: Measure increases in branded and category search queries from CTV-exposed households.
Conversion Attribution: Tie CTV exposure to online purchases, form fills, phone calls, and app installs using cross-device matching.
Our CTV attribution reporting integrates with your existing analytics stack to provide a unified view of CTV's contribution to your marketing mix.
CTV Creative Requirements & Best Practices
Connected TV ads must be produced to broadcast-quality standards. Unlike social advertising where lo-fi content often outperforms, CTV viewers are in a lean-back, high-attention environment and expect polished, high-quality creative.
We advise clients on CTV creative requirements: 15 and 30-second spots are most common; ads must be non-skippable (guaranteed impression); clear brand identification in the first 5 seconds; call-to-action with URL or QR code in the final frame. We partner with video production teams to develop CTV-ready creative or work with your existing broadcast assets to adapt them for the streaming environment.
How We Work
A Proven Process for Predictable Growth
Every Woofer Digital engagement follows our battle-tested four-phase framework, designed to maximize ROAS from day one and compound results over time.
Discovery & Audit
We deep-dive into your business, audience, competitors, and existing ad accounts. Every engagement starts with a comprehensive performance audit to uncover hidden inefficiencies and untapped opportunities.
Strategy & Media Planning
Our strategists build a custom media plan tailored to your goals, budget, and target audience. We map out the full funnel — from awareness through conversion — and select the exact channels and placements to deliver maximum ROI.
Launch & Optimize
We execute with precision, setting up campaigns with best-in-class structure, tracking, and creative. From day one, our team monitors performance daily and optimizes continuously — adjusting bids, audiences, creatives, and placements in real time.
Report & Scale
Transparent reporting delivered weekly and monthly with the metrics that matter. As performance data accumulates, we scale what's working, cut what isn't, and reinvest budget into the highest-returning channels and campaigns.
Ready to Scale Your Paid Media Performance?
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Client Results
What Our Clients Say
“Our CTV campaign with Woofer Digital reached over 4 million targeted households in our key markets. Brand awareness metrics are up 78% and direct traffic has increased significantly.”
Michelle Park
Brand Director, Summit Financial Group
“Woofer Digital handles all of our paid media across Google, Meta, and programmatic. The cross-channel approach and attribution modeling they use gives us a complete picture of ROI.”
Amanda Wilson
CMO, Bright Home Services
“The media buying expertise at Woofer Digital is on another level. They negotiated premium placements at CPMs 30% below market rate and the targeting efficiency is remarkable.”
Robert Hanson
VP of Advertising, AutoNation Group
Proven Results
Real Brands, Real Growth
FAQ
Frequently Asked Questions
Ready to Scale Your Paid Media Performance?
Get a free, no-obligation media audit from our team of certified performance marketing specialists.
Or call us directly: [PHONE]